While omnichannel is mandatory for retail businesses, adoption remains complex for independent retailers. How to write new rules of value sharing, store implementation and managing profitability? Mind Retail investigated the best practices and stumbling blocks between management of retail chains and the operational field.
CONTEXT
After almost two years of Covid-19, the importance of stores as part of unified retail is accepted. However, independent retailers in the food and non-food sectors, which make up a significant share of the retail market globally, are lagging behind. For these firms, an equitable sharing of value between management of the network and independent store owners gains in importance on various aspects. These include sharing customer data, rewarding stores for digital sales and...
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