USA. Furniture pure-player Wayfair tries “brick & mortar” again

Featured image of the article USA. Furniture pure-player Wayfair tries “brick & mortar” again
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30 June 2023 à 10h45

Updated on 3 July 2023 à 12h49

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2 minutes

Publication: 30 June 2023 à 10h45, Updated on 3 July 2023 à 12h49

Reading time: 2 minutes

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Publication

30 June 2023 à 10h45

Updated on 3 July 2023 à 12h49

Reading time

2 minutes

Publication: 30 June 2023 à 10h45, Updated on 3 July 2023 à 12h49

Reading time: 2 minutes

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Originally scheduled for mid-May 2023, Wayfair announced that a first physical store will welcome customers in Spring of 2024. The 14,000 sq.m flagship store is under construction at the Chicago suburb of Wilmette on the site of a former Carson Pirie Scott department store. This site will offer Wayfair’s first restaurant.

After several pop-up tests in recent years, this is the first time the pure-player has embarked on a project of this scale. In 2019, Wayfair opened a first store with a...

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