Putting omnichannel customers at the center, reducing infrastructure costs, facilitating the integration of CRM programs and promotions were priorities of the Maurices fashion retailer when it decided to migrate a POS system to the cloud. With 10,000 staff and 50% of the 900 U.S. and Canadian stores in towns with fewer than 50,000 people, the retailer partnered with Oracle and Logic, following a sale by Ascena Retail Group to the OpCapita fund in 2019. At a webinar organised by WWD, the...
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