Veesion secures a €53-million funding and opens a U.S. subsidiary

Featured image of the article Veesion secures a €53-million funding and opens a U.S. subsidiary

An article by Sophie Baqué

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27 May 2025 à 13h30

Updated on 23 July 2025 à 18h46

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3 minutes

Publication: 27 May 2025 à 13h30, Updated on 23 July 2025 à 18h46

Reading time: 3 minutes

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As shoplifting becomes more prevalent in the retail sector, particularly in the U.S. amid inflation and price increases, Veesion (specialising in AI-powered detection of in-store behaviours) has secured major Series B funding. Here are the details.

An article by Sophie Baqué

Add mind Retail to your sources
Publication

27 May 2025 à 13h30

Updated on 23 July 2025 à 18h46

Reading time

3 minutes

Publication: 27 May 2025 à 13h30, Updated on 23 July 2025 à 18h46

Reading time: 3 minutes

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Veesion (ARR 2024: €10 million in 2024), a French start-up founded in 2018 that uses AI to detect suspicious behaviour in stores using cameras, announced on May 21 that it raised €38 million in Series B funding, in addition to €15 million in non-dilutive financing. This brings the total amount raised to €53 million. The funding round was supported by White Star Capital, Red River West and Bpifrance, which join current shareholders Odyssée Ventures, Verve Ventures and Founders Future.

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Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
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