In Denmark, where 43% of the population (especially young people) wish to reduce meat consumption, Co-op is establishing vegetarian aisles selling 150 different items in 80 Irma supermarkets. In the first 9 months of 2017, the Belgian retailer Delhaize said that vegetarian sales jumped by10%, including a 20% increase for the “vegan” subcategory. To meet rising consumer demand, it launched 11 new products such as falafel with lentils and dried tomatoes. Delhaize sells 100 vegetarian products...
Vegetarian concepts gains traction in Europe.
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