Victoria’s Secret acquires Adore Me to restore image and return to growth

Featured image of the article Victoria’s Secret acquires Adore Me to restore image and return to growth
Publication

5 December 2022 à 17h21

Updated on 9 December 2022 à 12h38

Reading time

2 minutes

Publication: 5 December 2022 à 17h21, Updated on 9 December 2022 à 12h38

Reading time: 2 minutes

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After a disappointing Q3, Victoria's Secret & Co. is revising forecastsdownwards at the start of the Christmas season. In order to strengthen future results, the lingerie group made a strategic investment with Adore Me.
Publication

5 December 2022 à 17h21

Updated on 9 December 2022 à 12h38

Reading time

2 minutes

Publication: 5 December 2022 à 17h21, Updated on 9 December 2022 à 12h38

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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In the quarter ended 29th October, Victoria’s Secret & Co‘s sales (US$6.78 billion in 2021) fell by 9% to US$1.32 billion. Online sales fell by 11% and stores by 10%. Victoria’s Secret, which has 500 million visitors a year to its website, expects Q4 sales to fall by -5% to -9%. For the year 2022, a fall in forecasted turnover is between 6% and 7%.


However, the retail company sees two reasons to remain optimistic for 2023.
Internationally, business grew by 42.8% (year-on-year) to US$163...

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