Victoria’s Secret acquires Adore Me to restore image and return to growth

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Publication

5 December 2022 à 17h21

Updated on 9 December 2022 à 12h38

Reading time

2 minutes

Publication: 5 December 2022 à 17h21, Updated on 9 December 2022 à 12h38

Reading time: 2 minutes

After a disappointing Q3, Victoria's Secret & Co. is revising forecastsdownwards at the start of the Christmas season. In order to strengthen future results, the lingerie group made a strategic investment with Adore Me.

Add mind Retail to your sources

Publication

5 December 2022 à 17h21

Updated on 9 December 2022 à 12h38

Reading time

2 minutes

Publication: 5 December 2022 à 17h21, Updated on 9 December 2022 à 12h38

Reading time: 2 minutes

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In the quarter ended 29th October, Victoria’s Secret & Co‘s sales (US$6.78 billion in 2021) fell by 9% to US$1.32 billion. Online sales fell by 11% and stores by 10%.

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