Victoria’s Secret has high ambitions in China

Publication

12 January 2017 à 16h24

Updated on 10 May 2019 à 18h02

Reading time

1 minute

Publication: 12 January 2017 à 16h24, Updated on 10 May 2019 à 18h02

Reading time: 1 minute

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Publication

12 January 2017 à 16h24

Updated on 10 May 2019 à 18h02

Reading time

1 minute

Publication: 12 January 2017 à 16h24, Updated on 10 May 2019 à 18h02

Reading time: 1 minute

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In 2017, the U.S. lingerie retailer plans to sell products on Tmall, Alibaba’s online marketplace. “We look at China as a 2nd home market with a potential equal to the U.S.,” said the C.E.O. Mr. Les Wexner. Victoria’s Secret has closed the swimwear range, catalogue mailings and lowered promotional strategy to improve margin, aiming to gain traction online and also through “athleisure” underwear (bras without underwire and padding). It is also exploring opportunities in Western Europe. Its...

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