Victoria’s Secret hires a first model with Down’s syndrome

Featured image of the article Victoria’s Secret hires a first model with Down’s syndrome
Publication

3 March 2022 à 16h35

Updated on 4 March 2022 à 14h30

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1 minute

Publication: 3 March 2022 à 16h35, Updated on 4 March 2022 à 14h30

Reading time: 1 minute

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Publication

3 March 2022 à 16h35

Updated on 4 March 2022 à 14h30

Reading time

1 minute

Publication: 3 March 2022 à 16h35, Updated on 4 March 2022 à 14h30

Reading time: 1 minute

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As Victoria’s Secret (Q4 2021 sales of US$1.4 billion, up 3.7%) attempts to reinvent itself to regain market share, the brand is taking more steps toward social inclusion.

The brand chose Sofia Jirau, a 24-year-old Puerto Rican model with Downs Syndrome, to star in the campaign for a new collection called Love Cloud. Jirau has been hired for others outside the lingerie brand. She will travel to France, Spain and Italy this year to collaborate with fashion brands. “They felt

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