Wal-Mart consolidates logos and brands in Brazil

Simultaneously with the new Wal-Mart name adopted in the U.S., which replaced Wal-Mart Stores, the world’s largest retailer wants to create brand synergies in Brazil, a 206-million inhabitant market. After having closed 60 supermarkets in 2016, Wal-Mart announced an investment of US$152 million to revamp its fleet of 120 supermarkets over the next 4 years. The Bompreco, Mercadorama and Nacional stores will be replaced by a new store concept called Walmart Supermercado. Such stores h