Walmart invests massively in private label offering

Featured image of the article Walmart invests massively in private label offering

An article by Sophie Baqué

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Publication

7 May 2024 à 17h00

Updated on 28 May 2024 à 11h17

Reading time

2 minutes

Publication: 7 May 2024 à 17h00, Updated on 28 May 2024 à 11h17

Reading time: 2 minutes

After announcing the closure of the health center business, Walmart is investing in a major overhaul of private labels. It aims to enhance loyalty of high-income households, in order to compensate for the loss of shoppers to discount retailers.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

7 May 2024 à 17h00

Updated on 28 May 2024 à 11h17

Reading time

2 minutes

Publication: 7 May 2024 à 17h00, Updated on 28 May 2024 à 11h17

Reading time: 2 minutes

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Following accelerated sales growth in Q12024 (+5.8% after +5.5% in 2023), Walmart announced the launch of a premium private label “Bettergoods”. This range of 300 food items (frozen, dairy, vegetarian, drinks, groceries), selling for less than US$5 on average, will be available by Autumn 2024.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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