Walmart invests US$ 2.3 billion in connected TVs

An article by Morgane Monteiro

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Publication

21 February 2024 à 18h39

Updated on 26 February 2024 à 13h39

Reading time

1 minute

Publication: 21 February 2024 à 18h39, Updated on 26 February 2024 à 13h39

Reading time: 1 minute

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

21 February 2024 à 18h39

Updated on 26 February 2024 à 13h39

Reading time

1 minute

Publication: 21 February 2024 à 18h39, Updated on 26 February 2024 à 13h39

Reading time: 1 minute

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On February 20, 2024, in a context in which American retailers are attracting an audience similar to that of major TV channels, Walmart (US$645 billion in sales in 2023, up by 5.5% at constant rates) announced the purchase of Vizio, an American TV manufacturer in a US$2.3 billion deal.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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