With a low price positioning, Walmart has managed to accelerate growth in 2022. This policy has nevertheless cost profitability. Note: the group has generated US$2.7 billion in advertising revenue, up by 30% in one year.
On 21 February, Walmart published the Q4 2022 results and annual projections. For the full year 2022, the world’s largest retailer reported total revenue of US$611.3 billion, up 7.4% at constant rates. A year ago, sales growth was 1.6%. However, this business growth is much lower than the inflation on food products in the USA, at 11.4% in 2022 according to Eurostat. Regarding profitability, Walmart’s net margin fell by 14.6% to US$11.7 billion, at 1.9% of total revenue. A year ago, this...
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