Watsons invests US$250 million to upgrade in-store beauty experience

Featured image of the article Watsons invests US$250 million to upgrade in-store beauty experience

An article by Morgane Monteiro

Publication

25 June 2024 à 17h02

Updated on 1 July 2024 à 16h51

Reading time

1 minute

Publication: 25 June 2024 à 17h02, Updated on 1 July 2024 à 16h51

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

25 June 2024 à 17h02

Updated on 1 July 2024 à 16h51

Reading time

1 minute

Publication: 25 June 2024 à 17h02, Updated on 1 July 2024 à 16h51

Reading time: 1 minute

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On June 6, 2024, Hong Kong-based Watsons (A.S Watson Group, turnover of US$23 billion in 2023) unveiled a US$250 million investment programme for its stores. This includes 1,200 new stores and 4,800 refurbishments in 15 countries in Asia, Europe and the Middle East. Between now and December, 3,800 stores will be redeveloped in line with the Online + Offline strategy. In Taiwan, the Watsons store has become very Instagrammable, with a make-up table in the shape of a lipstick and a pink light...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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