China‘s beauty sector is in trouble. While Watsons saw sales fall by 23% in China in the first half of 2024, for L’Oréal the downturn accelerated in Q3 2024. Sales fell by 6.5% in the North Asia region to €1.95 billion. “In mainland China, the beauty market, which was already in decline in Q2, continued to contract, due in particular to the low level of consumer confidence”, said the group. While its Aesop brand is continuing to expand with new stores in Hong Kong (Langham Place) and Macau...
Watsons, L’Oréal and Alibaba take the brunt of China’s flagging demand
Against a backdrop of slowing consumer demand in China, international beauty and luxury retailers are adopting a cautious expansion approach.
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