Against a backdrop of slowing consumer demand in China, international beauty and luxury retailers are adopting a cautious expansion approach.
China‘s beauty sector is in trouble. While Watsons saw sales fall by 23% in China in the first half of 2024, for L’Oréal the downturn accelerated in Q3 2024. Sales fell by 6.5% in the North Asia region to €1.95 billion.
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