Weakened in the U.S.A., L’Occitane continues to advance in Asia

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26 February 2021 à 12h23

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3 minutes

Publication: 26 February 2021 à 12h23

Reading time: 3 minutes

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Publication

26 February 2021 à 12h23

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3 minutes

Publication: 26 February 2021 à 12h23

Reading time: 3 minutes

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The beauty retailer L’Occitane, listed on the Hong Kong stock exchange, adjusts priorities. If it managed to contain losses over the 9 months of 2020 (net turnover of €1.19 billion between April and December down by 5% at constant exchange rates),  questions remain about the fate of its 1,600 company-owned stores worldwide (L’Occitane, Erborian, LimeLife and Elemis banners).

In the U.S.A., where store rent of 166 units soaks up an annual budget of €25 million, the American subsidiary

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