Who is Fidji Simo, the new CEO of Instacart?

An article by Sophie Baqué

Publication

11 October 2021 à 11h41

Updated on 28 March 2025 à 21h43

Reading time

2 minutes

Publication: 11 October 2021 à 11h41, Updated on 28 March 2025 à 21h43

Reading time: 2 minutes

Less than two months after taking up her post, Fidji Simo, the new CEO of Instacart, is launching herself into the sale of online advertising.

An article by Sophie Baqué

Publication

11 October 2021 à 11h41

Updated on 28 March 2025 à 21h43

Reading time

2 minutes

Publication: 11 October 2021 à 11h41, Updated on 28 March 2025 à 21h43

Reading time: 2 minutes

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At 35 years old, Fidji Simo has replaced the Founder of the company Apoorva Mehta in August 2021. Financed by venture capital and currently valued at US$39 billion, Instacart only publishes a few financial data. In 2020, its sales reached US$35 billion while revenue reached US$1.5 billion.

A graduate of HEC French business school, Fidji Simo began her career in 2007 at Ebay in the Strategy department, before joining Facebook from 2011 to 2021. After launching News Feed advertising and then...

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