Why Nordstrom invests in Asos

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Publication

21 July 2021 à 19h12

Updated on 23 July 2021 à 10h43

Reading time

2 minutes

Publication: 21 July 2021 à 19h12, Updated on 23 July 2021 à 10h43

Reading time: 2 minutes

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Listing exclusive brands, using stores for online returns and reliance on an expanding retailer... Mind Retail decodes this new partnership.
Publication

21 July 2021 à 19h12

Updated on 23 July 2021 à 10h43

Reading time

2 minutes

Publication: 21 July 2021 à 19h12, Updated on 23 July 2021 à 10h43

Reading time: 2 minutes

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On July 11, 2021, the Seattle-based department store chain Nordstrom took a minority stake in the British and profitable pure-player Asos, who also owns the brands Topshop, Topman, Miss Selfridge and HIIT. The details of the financial transaction (amount invested, percentage of ownership) were not public. 

Through this agreement, Nordstrom will benefit from exclusive distribution rights for Topshop and Topman brands, both in the United States and in Canada, and for both offline and on

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