Why South Korean beauty is more attractive than Brazilian

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Publication

10 September 2016 à 11h54

Updated on 10 May 2019 à 18h13

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3 minutes

Publication: 10 September 2016 à 11h54, Updated on 10 May 2019 à 18h13

Reading time: 3 minutes

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Publication

10 September 2016 à 11h54

Updated on 10 May 2019 à 18h13

Reading time

3 minutes

Publication: 10 September 2016 à 11h54, Updated on 10 May 2019 à 18h13

Reading time: 3 minutes

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In South Korea’s beauty sector, mergers and acquisitions have accelerated over the summer of 2016, signalling strong confidence in country’s momentum as a beauty trendsetter…particularly for Chinese customers. According to Mr. Rambourg, Co-Head of Research at HSBC bank, “The appetite of Chinese consumers for all South Korean products has become stronger than ever.

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