Will selling by live video in China emerge as a new sales channel?

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8 September 2020 à 15h07

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Publication: 8 September 2020 à 15h07

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8 September 2020 à 15h07

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Publication: 8 September 2020 à 15h07

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Will the Chinese trend of live video selling spread to the United States and Europe? With consumers remaining at home, the virus triggered a new live streaming mania for the Chinese market. Admittedly, since 2017, this practice of “see now, buy now” has been commonplace in a foremost mobile country. In China, applications are crucial for entry into new communities, commerce and entertainment (WeChat, Weibo or Douyin), where influencers play a key role and where e-commerce platforms (Alibaba, Tencent, JD.com) compete for investment in technology.

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