With 80% of sales of floor installation digitalised, Saint Maclou starts a major tech overhaul

Featured image of the article With 80% of sales of floor installation digitalised, Saint Maclou starts a major tech overhaul

An article by Sophie Baqué

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Publication

15 April 2026 à 13h30

Updated on 17 April 2026 à 18h37

Reading time

2 minutes

Publication: 15 April 2026 à 13h30, Updated on 17 April 2026 à 18h37

Reading time: 2 minutes

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Between an overhaul of the offer, CRM and ERP migrations and full digitalisation of in-store installation services, the floor specialised retailer is accelerating a technological transformation. Here are the details. 

An article by Sophie Baqué

Add mind Retail to your sources
Publication

15 April 2026 à 13h30

Updated on 17 April 2026 à 18h37

Reading time

2 minutes

Publication: 15 April 2026 à 13h30, Updated on 17 April 2026 à 18h37

Reading time: 2 minutes

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Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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In a property market that recovered last year in France (sales of existing homes up by 11% to 945,000), Saint Maclou (2025 turnover: €240 million, operating loss of €20 million) presented a refocusing strategy on April 9, 2026.

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
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