Between an overhaul of the offer, CRM and ERP migrations and full digitalisation of in-store installation services, the floor specialised retailer is accelerating a technological transformation. Here are the details.
In a property market that recovered last year in France (sales of existing homes up by 11% to 945,000), Saint Maclou (2025 turnover: €240 million, operating loss of €20 million) presented a refocusing strategy on April 9, 2026. The retailer with 132 stores, which stopped painting and wallpaper categories 18 months ago, presented, among others, the digital tool offered to sales staff for the sale of floor installation services. This key service accounts for half of annual revenue. With 9% of 500
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Article authors
Sophie Baqué
Chief Editor of mind Retail