With Faume, Soeur launches into second-hand goods via an omnichannel approach

Featured image of the article With Faume, Soeur launches into second-hand goods via an omnichannel approach

An article by Morgane Monteiro

Publication

3 March 2025 à 18h40

Updated on 24 July 2025 à 10h02

Reading time

3 minutes

Publication: 3 March 2025 à 18h40, Updated on 24 July 2025 à 10h02

Reading time: 3 minutes

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An article by Morgane Monteiro

Publication

3 March 2025 à 18h40

Updated on 24 July 2025 à 10h02

Reading time

3 minutes

Publication: 3 March 2025 à 18h40, Updated on 24 July 2025 à 10h02

Reading time: 3 minutes

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On February 26, 2025, the French fashion brand Soeur (turnover of €65 million in 2024, up by 30% in a year via 54 points of sale in Europe) rolled out a second-hand platform “Sœur Second Hand” in 14 countries, including France, Germany, Netherlands, Belgium, Spain and Italy. To do this, the label, founded in 2008, relied on Faume (customers: Aigle, Lacoste, The Kooples). Resellers deposit their items in one of the 28 Soeur stores operating resale (24 in France, 1 in Milan, 1 in Madrid and...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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