With the acquisition of Memory, SES-Imagotag strengthens its position in data

Featured image of the article With the acquisition of Memory, SES-Imagotag strengthens its position in data

An article by Sophie Baqué

Publication

10 January 2023 à 20h03

Updated on 16 January 2023 à 17h30

Reading time

1 minute

Publication: 10 January 2023 à 20h03, Updated on 16 January 2023 à 17h30

Reading time: 1 minute

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An article by Sophie Baqué

Publication

10 January 2023 à 20h03

Updated on 16 January 2023 à 17h30

Reading time

1 minute

Publication: 10 January 2023 à 20h03, Updated on 16 January 2023 à 17h30

Reading time: 1 minute

Share
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On 10th January 2022, the electronic tag specialist SES-Imagotag (turnover of €423 million in 2021) entered exclusive negotiations to acquire The Memory. Created in 2018, this start-up designs a Saas platform that provides specialist analysis of shopping data. Retailers deploy this data to evaluate and operate commercial plans (purchases, category management) and their marketing actions (promotions, prices).

For SES-Imagotag, which joined the SBF 120 in the end of 2022, this is a second data-re

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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