YouTube partners with e-tailer Shopee in 3 South Asian countries

Featured image of the article YouTube partners with e-tailer Shopee in 3 South Asian countries

An article by Sophie Baqué

Publication

23 September 2024 à 10h52

Updated on 3 October 2024 à 15h23

Reading time

2 minutes

Publication: 23 September 2024 à 10h52, Updated on 3 October 2024 à 15h23

Reading time: 2 minutes

An article by Sophie Baqué

Publication

23 September 2024 à 10h52

Updated on 3 October 2024 à 15h23

Reading time

2 minutes

Publication: 23 September 2024 à 10h52, Updated on 3 October 2024 à 15h23

Reading time: 2 minutes

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Faced with a dynamic growth of TikTok in South East Asia, YouTube Shopping (a subsidiary of Alphabet Inc.) and Shopee (a subsidiary of Sea Group, with 2023 sales of US$13.1 billion, including 69% from e-commerce) announced the launch of a new social commerce service. It will cover Indonesia (with the largest population in South East Asia of 277 million), followed by Thailand and Vietnam. Internet users surfing YouTube videos will be able to purchase items via links to Shopee. The terms of...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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