Sara Chaouki
Data journalistExpertise
Datajournaliste chez mind depuis fin 2020, ma double formation en data science et en journalisme me permet de naviguer avec aisance entre la collecte, la visualisation et la mise en récit des données. Je développe des scrappers et des bots pour aspirer et mettre à jour des données publiques en continu, et je conçois des outils qui permettent à nos lecteurs d'explorer de larges volumes d'informations. Je suis également spécialisée dans l'utilisation de l'IA générative pour synthétiser des données textuelles complexes et en extraire les informations clés pour nos analyses, en particulier sur des sujets RSE tels que les accords d'entreprise.
Most read articles by Sara Chaouki
[2025 Fashion Barometer] Inditex, Fast Retailing, Shein, Nike… Who is really winning the battle for profits?
Which omnichannel fashion retailers boosted online sales during the last financial year? How has their store network evolved? What is the impact on profitability? In the 3rd edition of our...
10 September 2025
[Amazon results] A strong first quarter, boosted by the anticipation of tariff increases?
On May 1 2025, Amazon published financial results for the first quarter 2025 (to March 31). Sales, at US$155.7 billion, compared with US$143.3 billion a year earlier, rose by 8.6% at constant...
- Retail
- Retailer and e-commerce
- Analysis
9 May 2025
[Amazon results] Operating margin doubled, driven by e-commerce and the marketplace in Q2 2023
On August 3, 2023, Amazon published results for Q2, showing a return to growth in the e-commerce business. Sales totaled US$134.4 billion vs $121.2 billion a year earlier. This is a 11% growth at...
- Retail
- Retailer and e-commerce
- Data
9 August 2023
[Amazon results] Online sales down and US$3bn losses in 2022… How does Amazon stay afloat?
As predicted by the 18,000 layoffs announced last month, Amazon's growth slowed in 2022. While turnover grew by 13% year-on-year, online sales continued to decline and the group's operating profit...
- Retail
- Retailer and e-commerce
- Data
7 February 2023
Latest articles by Sara Chaouki
[2025 Fashion Barometer] Inditex, Fast Retailing, Shein, Nike… Who is really winning the battle for profits?
Which omnichannel fashion retailers boosted online sales during the last financial year? How has their store network evolved? What is the impact on profitability? In the 3rd edition of our...
10 September 2025
[Amazon results] A strong first quarter, boosted by the anticipation of tariff increases?
On May 1 2025, Amazon published financial results for the first quarter 2025 (to March 31). Sales, at US$155.7 billion, compared with US$143.3 billion a year earlier, rose by 8.6% at constant...
- Retail
- Retailer and e-commerce
- Analysis
9 May 2025
[Amazon results] Operating margin doubled, driven by e-commerce and the marketplace in Q2 2023
On August 3, 2023, Amazon published results for Q2, showing a return to growth in the e-commerce business. Sales totaled US$134.4 billion vs $121.2 billion a year earlier. This is a 11% growth at...
- Retail
- Retailer and e-commerce
- Data
9 August 2023
[Amazon results] Online sales down and US$3bn losses in 2022… How does Amazon stay afloat?
As predicted by the 18,000 layoffs announced last month, Amazon's growth slowed in 2022. While turnover grew by 13% year-on-year, online sales continued to decline and the group's operating profit...
- Retail
- Retailer and e-commerce
- Data
7 February 2023
Ads.txt: which advertising providers do retailers work with?
In our study of 100 e-commerce sites worldwide, mind Retail analysed the relationships between retailers' websites and marketplaces alongside service providers responsible for selling their...
- Retail
- Retailer and e-commerce
- Analysis
28 October 2022
What you absolutely must read this week
The essential content of the week selected by the editorial team.
Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
- Retail
- Retail tech
- News
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
10 September 2026
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
10 September 2026
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
- Retail
- Retail tech
- News
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
- Retail
- Economy and regulators
- Analysis
21 August 2026
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
20 August 2026