[confidential] Kiabi to launch retail media business

Mind Retail learned that, building on the success of a digital marketplace, fashion retailer Kiabi is to launch a retail media business. This is a first for a private-label fashion retailer.

Through Sophie Baqué. Published on 29 January 2024 à 23h00 - Update on 29 January 2024 à 23h53

According to two sources, Kiabi French fashion retailer is preparing to launch a retail media business in France, and has chosen a technology partner. While the company headed by CEO Patrick Stassi, which had 600 points of sales in December 2023 (including 35 corners in hypermarkets), is selling in 27 countries to date (20 countries managed under franchise,…