CSR: in Italy, the national 2012-2014 action plan for Corporate Social Responsibility banks on rewards and transparent practices

Spread the CSR culture. Since the European Commission’s Green Paper in 2001, central/regional governments, universities and the social partners have carried out several actions to raise awareness on CSR. For 2012-2014, the plan adopts a “multistakeholders” policy in order to overcome “businesses’ one-sided approach” and to encourage dialogue between the public and private spheres. Information, training, spreading the best practices are the primary tools thought of, pursuing two major goals: 1) spreading, among businesses and young people, the “importance of an integrated and strategic [CSR] approach” in the way the company is managed; 2) raise citizens and consumers’ awareness of CSR, avoid “unfair behaviors” in businesses (e.g.