Is it up to companies to help their employees manage their private lives? Several groups, such as L’Oréal, are answering yes by calling on the start-up Yolo, which places assistants at the service of employees, not for their work but for everything else. “Our plan is to be ahead of the game,” Jean-Claude Le Grand, L’Oréal’s HR director, tells mind RH. “We had already tested concierge services, and for several years we funded one or two months of night nannies for employees who had just had a child. Our aim was to enable women to have a professional life, to be able to lead two lives at the same time and to have a balance. What interested us about Yolo was that it brought together a multitude of all-in-one services to provide better support,” he says.
A professional equality issue
The idea for this service was born in 2020, when co-founder Rebecca Fischer-Bensoussan, then director of development at Groupama Asset Management, was grappling with the coronavirus lockdowns.
