The rise of agentic AI is sparking widespread debate over task simplification and automation, often alongside internal restructuring and headcount reductions. mind Media examined how adtech roles—across sales, marketing, and trading—are evolving. Experts from PubMatic, Supply Finder, Weborama, Forrester, and Alliance Digitale shared their insights.
Since early 2025, tech giants including Meta, Amazon, Salesforce, and Microsoft have announced layoff waves officially attributed to AI. In 2026, the trend persists, now centred on agentic AI, with announcements from players like Oracle and Meta. Within the adtech sector, Scope3 reduced its sales and technical staff in early February to pivot towards agentic media trading. While job cuts are not universal, adtech firms and agency departments are actively reorganising to meet the challenges pose
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