Wearing a red t-shirt, the “uniform” of the volunteers of “Good work – the factory for the city,” Michele Alessi himself, CEO of Alessi and an “engineer,” took part in the social activities provided for in this project and set the tone, on July 5: with the members of the employee representation body (RSU), he cleaned the banks of lake Orta in the city of Omegna (16,000 inhabitants*). The RSU members were the first to be surprised by his commitment, Tiziana Stoppini (Fiom-CGIL) told Planet Labor. She added that, when the “engineer” suggested the project, they were all immediately seduced by its innovative social value. Indeed, this project is completely new in Italy and has already won two major awards: Anima’s ‘special award’** in October for its “model of civil commitment enhancing a sense of belonging and give value to the work done as a tool for building one’s identity,” and the award, “EY Social Responsibility” within the framework of the Ernst & Young ‘Entrepreneur of the Year” program, awarded in November.
With its project of volunteer work as an alternative to short-time working, Alessi, the Italian SME, invents a new model of corporate volunteer working time
Extremely positive results for the project, “Good work – the factory for the city,” launched by Alessi on June 24 in Omegna (Verbania), Piedmont,” where the famous “Italian Design Factory” has its headquarters. Completed on November 30, this project has opened a new path in corporate social responsibility in Italy with a new system of “corporate volunteer work” as an alternative to short-time working, allocating temporarily surplus staff, on a voluntary basis, to socially useful work for the town paid by the company under usual remuneration. The CEO’s daughter, Nicoletta Alessi, who developed and monitored the project with her company, Goodpoint, and Tiziana Stoppini, Fiom-CGIL union representative (majority union in the company), are explaining its key elements to Planet Labor. (Ref. 130770)
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