After several years of declining turnover (down by 6% in 3 years) and a net loss that worsened in 2024, Petit Bateau is changing hands. The planned sale to the U.S. investment fund Regent, which is now official, marks a new phase for the iconic children's fashion brand seeking to revive its fortunes.
In July, British maternity wear brand Seraphine filed for bankruptcy in the U.K., ceasing operations and laying off most of 95 staff. On September 4, the Rocher Group (2024 turnover: €2.2 billion, up by 2.4%) announced plans to sell Petit Bateau to the American group Regent. The premium children’s fashion brand has suffered chronic difficulty: in 2024, net turnover stagnated at €178.5 million, according to Societe.com. Between 2021 and 2024, sales fell by 6%. Last year, Petit Bateau increased a
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Article authors
Sophie Baqué
Chief Editor of mind Retail