From beauty to DIY, Médiaperformances gains traction in Europe with 3 more retail partners

Photo de Claire Koralewski

An article by Sophie Baqué

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Publication

22 September 2026 à 18h42

Updated on 28 September 2026 à 18h50

Reading time

3 minutes

Publication: 22 September 2026 à 18h42, Updated on 28 September 2026 à 18h50

Reading time: 3 minutes

While Mediaperformances, historically focused on FMCG retailers, targets both international expansion and new verticals, CEO Claire Koralewski shared with mind Retail, during NRF Europe, a company's latest developments and upcoming announcements.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

22 September 2026 à 18h42

Updated on 28 September 2026 à 18h50

Reading time

3 minutes

Publication: 22 September 2026 à 18h42, Updated on 28 September 2026 à 18h50

Reading time: 3 minutes

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Médiaperformances moves forward within Europe, mind Retail learned at NRF Europe. In Spain, it involves Clarel store network, which sells premium and daily cosmetics. “We will equip 500 stores out of 1000 in total”, CEO Claire Koralewski told mind Retail. On average, each Clarel store is equipped with 3 in-store DOOH screens, 1 in the window, and 1 battery-powered e-paper screen in-store. A first campaign is underway with Beiersdorf.

In Italy, Médiaperformances is deploying DOOH screens in To.ma

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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