While electronic shelf label manufacturers were strongly represented at NRF Europe, new formats, uses and data sources are gaining traction, from retail media to signals emitted by customer smartphones. mind Retail spoke with Gary Guillier-Marcellin (Solum), Pierre Demoures (Vusion) and Vincent Raulin (Pricer) to understand their strategies and the transformation of points of sale into measurable media spaces.
From pricing to data, electronic shelf label publishers present at NRF Europe showed how connected equipment in stores is becoming new points for data capture and activation. At Swedish company Pricer, one strategic focus is capitalising on a new inventory: the shelf edge, with the “Digital Avenue” system, a display strip combining prices and product visuals, which mounts on an electrified rail (no battery) and integrates into the Pricer Plaza cloud platform. A test was conducted by customer Co
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Article authors
Sophie Baqué
Chief Editor of mind Retail