As retail media now accounts for 7.8% of total revenue, Cdiscount shared, during a press day, an update on new advertising levers in terms of videos, customer reviews and promotions. Insights from Thomas Métivier, CEO, Christophe Blot, Chief Revenue Officer and Etienne Blanchet, Chief Commercial and Operations Officer of Cdiscount Advertising.
Whilst advertising budgets continue to shift from press and television to e-commerce sites, Cdiscount (2025 revenue: €1.03 billion, down by 0.7% in a year) reviewed new levers to develop advertising activity. “Revenue of Cdiscount Advertising reached €80 million in 2025, up by 8% in a year, revealed Chief Executive Officer Thomas Métivier. We are targeting revenue of €100 million in retail media in 2027″. While the marketplace currently has 10,000 active third-party merchants, “retail media adv
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Article authors
Sophie Baqué
Chief Editor of mind Retail