2019 will be a year of dramatic changes for Fashion Retail, according to McKinsey

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McKinsey and The Business of Fashion (B.o.F.) published their annual survey on 29th November 2018 called “The State of Fashion”. This study warns against dramatic changes in this sector, forecasting growth of up to 4.5% for 2019, slightly less than 2018.

“For fashion players, 2019 will be a year of awakening”, said consultancy McKinsey & Company and media outlet The Business of Fashion (B.o.F.) in their joint report. A new paradigm is taking shape. Younger consumers will rewards businesses for

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