Ahead of the Retail Technology Show 2026, a study revealed that 54% of British consumers want a reform of the customs exemption on small e-commerce parcels. A strong signal, while this scheme, which benefits cross-border platforms, remains in force in the UK until 2029 despite opposition from the sector.
While London goes it alone on the customs exemption for small online parcels, the Retail Technology Show (whose Chairman is Matt Bradley) presented a study on April 7, 2026 carried out among 1,000 British consumers. This reveals that 54% of Britons want to see the end of “de minimis”, this customs exemption on parcels of less than 135 pounds (or €155), which favours marketplaces like Temu, Shein and also Amazon. This rate rises to 68% among Gen Z in the UK. Even if a player like Shein seems to
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Article authors
Sophie Baqué
Chief Editor of mind Retail