4 years after its liquidation, Toys R Us is rising from the ashes

Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days

Under the leadership of new owner WHP Global, Toys R Us is returning to brick & mortars.

In mid-December, it will open an 1,850 sq.m store on two levels in the American Dream mall (New Jersey, Triple Five developer). It includes a café, an ice cream corner and play areas, such as a slide connecting the two floors. In 2017, Toys R Us went bankrupt and closed all stores in the U.S.A. before being liquidated. In early 2021, the New-York based investment firm WHP Global acquired a major

Do you have information to share with us?
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Already in POC, Klarna launches long-term credit in Germany, the UK and France
Swedish fintech Klarna is expanding long-term financing in Germany and the UK, with an imminent launch, followed by France, where POCs are already underway with major e-retailers. The BNPL...
18 March 2026
E-commerce: what major regulatory changes to expect this year in Europe?
Mandatory accounts for e-shoppers, withdrawal buttons, email tracking pixels, European customs reform and Digital Fairness Act… At 1-to-1 Monaco, Marc Lolivier, General Delegate of Fevad, and...
Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments
On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...
16 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Profound raises US$96 million in Series C funding, becoming a first GEO unicorn
Founded in 2024 in New York by James Cadwallader, GEO startup Profound raised US$96 million on February 24, 2026, in a Series C round led by Lightspeed Venture Partners, including Sequoia Capital...
25 February 2026
2
Klépierre, URW, Carmila: in 2025, retail media and services accounted for nearly 10% of net rental income
Published on February 12 and 19, annual financial results of the three major European property companies show that Klépierre, Unibail-Rodamco-Westfield, and Carmila are no longer singing from the...
24 February 2026