A key focus on Chinese visitors visiting Europe

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16 July 2019 à 14h19

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1 minute

Publication: 16 July 2019 à 14h19

Reading time: 1 minute

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Publication

16 July 2019 à 14h19

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1 minute

Publication: 16 July 2019 à 14h19

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Guerlain has created a role called ‘Global Shopper Manager’ for Maria Rosaria Marguglio. Her mission is to boost the brand on Chinese social media like WeChat and Little Red Book. This is to elevate the brand demand both before and during foreign trips, including dedicated promotions and events. “Right now, the percentage of Chinese holding a valid international passport is no more than 8.7%,”

said Hélène Draoulec, Marketing Director of Yext software publisher during the I.C.C.’s con

…
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