Advertising tracking: Apple ordered to pay €150 million fine for anti-competitive behaviour

Featured image of the article Advertising tracking: Apple ordered to pay €150 million fine for anti-competitive behaviour

An article by Jean Michel De Marchi

Publication

31 March 2025 à 21h03

Updated on 24 July 2025 à 08h17

Reading time

2 minutes

Publication: 31 March 2025 à 21h03, Updated on 24 July 2025 à 08h17

Reading time: 2 minutes

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An article by Jean Michel De Marchi

Publication

31 March 2025 à 21h03

Updated on 24 July 2025 à 08h17

Reading time

2 minutes

Publication: 31 March 2025 à 21h03, Updated on 24 July 2025 à 08h17

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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On March 31, the French Competition Authority fined Apple (annual turnover: US$391 billion in the financial year ending September 2024, up 2% after a fall of 2.8% in 2023) €150 million for abuse of a dominant position. The issue is the App Tracking Transparency (ATT) system, which governed the advertising tracking of iOS users between April 2021 and July 2023. According to the Authority, Apple applied more restrictive rules to third-party publishers than to its own services, thus distorting...

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Featured image of the article Jean Michel De Marchi
Jean Michel De Marchi
Featured image of the article Jean Michel De Marchi
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