African retail: why OmniRetail's US$20 million round is more than just a funding round

Featured image of the article African retail: why OmniRetail's US$20 million round is more than just a funding round

An article by Sophie Baqué

Publication

2 May 2025 à 15h59

Updated on 23 July 2025 à 19h02

Reading time

2 minutes

Publication: 2 May 2025 à 15h59, Updated on 23 July 2025 à 19h02

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list

An article by Sophie Baqué

Publication

2 May 2025 à 15h59

Updated on 23 July 2025 à 19h02

Reading time

2 minutes

Publication: 2 May 2025 à 15h59, Updated on 23 July 2025 à 19h02

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

OmniRetail, the Lagos-based start-up editing e-commerce platform designed for small retailers (GMV of US$810 million in 2024, up by 40%) raised US$20 million at the end of April 2025. A B2B application connects FMCG brands to 5,800 supermarkets and 15,000 small retailers located in Nigeria, Ghana and Ivory Coast. The service relies on partnerships with logistics providers and a fleet of 1,100 vehicles. This round of financing was led by Norfund, a Norwegian institution making a first...

Do you have information to share with us?
Contact us
Article authors
Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
Tags
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
29 October 2025
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
EU: Omnibus bill stalled in Parliament
On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...
27 October 2025
Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage
On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...
27 October 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
29 October 2025
2
[mind Exclusive] After signing Fusalp and Ysé, Webyn relies on Gemini to boost the performance of e-commerce A/B testing
Awarded on October 13, 2025, in the category of the Customer Relationship Awards, the start-up specialising in e-commerce A/B testing continues to grow. For mind Retail, C.E.O. and Co-Founder...
23 October 2025
3
Cyberattack: Muji, Loft and Sogo & Seibu e-commerce sites down in Japan
Since October 19, Japanese logistics company Askul (2024 revenue: 3.3 billion dollars, up by 2% year-on-year) has been the victim of a cyberattack, preventing it from managing e-commerce orders...
27 October 2025
4
TikTok Shop and Temu strengthen logistics networks by signing with Royal Mail and La Poste
To accelerate European markets, TikTok Shop and Temu signed agreements with the leading postal operators in France and the United Kingdom. Here is a look at these strategic partnerships.
20 October 2025
5
Scope 3 carbon footprint: How Auchan is moving toward eco-selection of suppliers
Auchan Retail is taking another step forward in the decarbonisation of Scope 3 emissions. Since August, the retailer has begun including smaller suppliers in the measurement of CO2 emissions...
13 October 2025
6
Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT
Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have...
13 October 2025