Africa’s single market perspective boosts stores openings

“The 20^th century was the century of Asia, the 21^st will be Africa’s”, said Jacques Carles, President of the Centre of Luxury and Creation, during a conference Paris in June. For manufacturing, offshore opportunities are shifting from Asia to Africa, selling to the local middle classes and generating a complete redistribution of the economic landscape for an array of African countries. “While the continent is moving ahead on a deeper economic integration – the African Free Trade Agreement, rati