After France, Italy fines Shein €1 million

Featured image of the article After France, Italy fines Shein €1 million

An article by Morgane Monteiro

Publication

5 August 2025 à 18h21

Updated on 19 August 2025 à 11h16

Reading time

2 minutes

Publication: 5 August 2025 à 18h21, Updated on 19 August 2025 à 11h16

Reading time: 2 minutes

An article by Morgane Monteiro

Publication

5 August 2025 à 18h21

Updated on 19 August 2025 à 11h16

Reading time

2 minutes

Publication: 5 August 2025 à 18h21, Updated on 19 August 2025 à 11h16

Reading time: 2 minutes

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On August 4, the Italian Competition Authority fined Infinite Styles Services, a subsidiary and manager of Shein‘s websites in Europe, 1 million euros for misleading environmental claims. The sanction follows an investigation launched in September 2024. This criticises Shein for environmental messages deemed “vague, generic, and sometimes misleading,” particularly regarding a “EvoluSHEIN by design” collection, which is presented as sustainable when, according to the Italian watchdog AGCM,...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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