Primark and Kiabi, two European giants in the low-price fashion sector, are looking to expand into the Indian fashion market. mind Retail takes a look at their respective strategies.
As fashion consumption is fragile in Europe and recovery is slow in China, retailers are stepping up efforts in the Indian market. On February 21, 2024, Kiabi (sales of €2.21 billion in 2023 up by 1.1%) announced an arrival in India, exclusively online, on the Myntra.com marketplace specialising in the fashion sector. It will benefit from the visibility of Myntra Minis, Myntra’s video content offering. The brand owned by the Mulliez family association already works with 34 Indian factories...
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