AI Builders study : 18% of French companies have launched agentic projects

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Whilst a shift towards agentic commerce has been under way for several months, consulting firm AI Builders has revealed, exclusively to mind Retail, a study on the disintermediation of customer relations in the era of agentic AI. Here are the main learnings.
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Published in January 2026 and based on 40 interviews with Directors of Customer Relationship across telecommunications, retail, banking, insurance, energy, travel and logistics sectors, the AI Builders study outlines how agentic AI is set to reconfigure customer relations. “Today, customers are talking to companies, but tomorrow it will probably be their AI agents that interact with AI agents of a company. To anticipate the risks of disintermediation linked to LLMs and retain control over custo

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