Already adopted by 25 e-retailers including 16 already live, B.Connect is accelerating a deployment by opening up to SMEs via an automated onboarding platform expected in October. The objective is to democratise a model of one-click authentication in 80% of cases, to reduce basket abandonment due to a forgotten password and significantly increase the rate of frictionless transactions for CB payments, while betting on data protection and sovereignty.
According to Pierre Chassigneux, Founder of the authentication and check-in facilitation solution B.Connect, 25 e-retailers (selling products, media and services) have adopted the solution and 16 are already live: “This is the case for Leroy Merlin, Boulanger, Micromania, Celio and Courir, but also Viapresse, Sofinco and Ouest France,” he told mind Retail.
The promise of B.Connect (complementary to CB, which represents 80% of current household spending in France, i.e. around €650 billion) is the
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Article authors
Sophie Baqué
Chief Editor of mind Retail