Jeremy Dallois, Reachfive: “We are going to launch at Auchan and Kiabi a cross-retailer system that federates a shopper’s identity and retrieves a payment method”

Featured image of the article Jeremy Dallois, Reachfive: “We are going to launch at Auchan and Kiabi a cross-retailer system that federates a shopper’s identity and retrieves a payment method”
Persistent online sessions, OTP, passkeys… Two years after a merger within Upstream, ReachFive (authentication) and Purse (payment orchestration) are accelerating. Their goal is to improve online conversion rate and strengthen security, by tackling the two critical steps of an order funnel : who is the customer? How do they pay? As ReachFive gained 20 customers in one year, Founder Jérémy Dallois, details the technological priorities and the roadmap for 2026.
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Regarding personal data leaks, South Korea is legislating for a reversal of the burden of proof. Companies would have the responsibility to prove that they have not made a fault and could receive a financial sanction. Should the EU do the same?

The number of identity thefts, customer data hacking and bank card hacking is phenomenal. In Europe, GDPR already goes, partially, in this direction. In terms of civil redress, the logic is already quite close to that of Korea. The article 82 provides tha

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