With 160,000 references online and stores covering 300 sq.m on average, the pure-player Alltricks reported a GMV up by 30% in 2021. Its current challenge is to make customers discover the range depth witin its stores. Faced with such a challenge, kiosks are not the solution.
At the end of December 2022, pure-player Alltricks (with Decathlon as shareholder) opened 2 stores in France. Covering 300 sq.m, they are located in Annemasse and Toulouse. With 60 to 80 bikes on display (bikes make up most of the stores’ turnover), they are run by a team of 4 to 6 sales staff who also manage one repair workshop in each store. Staff offer advice on stride and posture, which are very popular with customers. Only two openings are planned in Bordeaux and Lille for 2022, as part of
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