As traditional retailers are closing stores, immersive attractions are stepping in to fill the surplus real estate. Because of online shopping and millennials’ changing consumption habits, retailers such as Sears and Toys ‘R’ Us have closed hundreds of stores, and according to data from real-estate research firm Reis Inc., the mall vacancy rate hit 8.6% in Q2 of 2018, which is the highest since 2012. Hence, malls have leased space to e.g. offices and gyms to lure foot traffic, but ex
…Amusement parks are the new retail tenant of the future
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