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Although European countries have historically been among the largest private label markets in the world, 2022 and Q1 2023 have seen a major shift towards private labels in most markets. Private labels have become a major P&L lever for retailers, as is the case with Mercadona, which derives more than 70% of business from private labels. mind Retail has identified 4 examples of strategic developments in the food sector.
After years of stagnation for private labels, particularly in France, inflation created a turnaround effect for this market. According to NielsenIQ, which surveyed 17 markets for PLMA’s International Private Label Yearbook, private labels have risen from 35.8% of value food sales in Europe in 2021 to 37% in 2022 (+ 1.2 point in one year). Their market share increased in 16 of the 17 countries surveyed, the only exception being Switzerland, the leading country in Europe in terms of private label
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